Farrar Scientific specializes in ultra-low temperature refrigeration solutions for biopharmaceuticals
Farrar Scientific was in need of a website redesign that included a solution to showcase their products consistently with clearly defined filters.
Farrar Scientific offers products for both domestic and international locations, however they each have different specifications. They needed to simple solution to display their products in a way that funnels customers to the right product for their needs and location. Farrar Scientific also wanted to increase the organic traffic and conversions to their website.
WebRenew redesigned the Farrar Scientific in Webflow, which was formerly built in WordPress. The new website has a faster page speed, uses engaging brand colors and elements, and has the proper use of call to actions. WebRenew developed a "Build Your Product" tool for customers to select a location and the desired product features, which gave Farrar Scientific the ability to provide the correct product type to the customer in their initial touch point. By implementing consistent product images and SEO best practices, the Farrar Scientific is seeing an increase in organic traffic to their website product pages. WebRenew also designed print advertisements that promotes their products.