See how WebRenew increased organic leads with a new website for Farrar Scientific
Farrar Scientific specializes in ultra-low temperature refrigeration solutions for biopharmaceuticals. The company was in need of a website redesign that included a solution to showcase their products consistently with clearly defined filters. They also required SEO implementation to attract organic leads in their niche market.
Farrar Scientific offers products created for domestic and international locations that include different specs for each product type. The company was in need of a way to distinguish their products and help funnel customers to the right product for their needs.
WebRenew developed a "Build Your Product" tool for customers to select a location and product features, giving Farrar Scientific the ability to provide the correct product type in their initial touch point with the customer. By implementing consistent product images and SEO best practices, the company is seeing an increase in organic traffic to their website product pages. WebRenew updated their website design with the use of engaging brand colors and elements, better imagery and proper use of call to actions.
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