How to Choose the Best Website Design Company for Your Small Business
Your presence in the digital space is necessary to grow your business, and having a website for your business will provide that core presence. Whether you're starting fresh or in need of a redesign, it's helpful to have the best website design company build a website for your small business.
When searching for a website design company for your business, you should evaluate your own goals and must-haves and the website companies' experience, credibility, and offerings. So how do you pick which company to go with? Below are six tips to help you choose your website design company.
6 Tips for Choosing a Website Design Company
- Identify Your Goals and Must-Haves
- Research the Website Design Company
- Review the Company's Experience
- Review the Company's Portfolio
- Establish a Cost
- Set Up a Meeting
Identify Your Goals and Must-Haves for a Website
Before you begin your search for website design companies, you must first outline your goals. Having goals will help you find a company that has accomplished and proven those similar growth goals for other clients, and it will help companies understand your problems and how to solve them. Websites should be more than just a pretty face - they are to generate leads and increase revenue. Websites should help small businesses gain market share and grow within the digital space.
WebRenew helps small businesses grow by integrating the following business automation tools:
- CRMs: HubSpot, Salesforce or Pipedrive
- Email Marketing: SendGrid, HubSpot, ActiveCampaign, Mailchimp or Pardot
- CMS: Webflow or WordPress
- Payment Collections: Stripe, Recurly, Chargebee or Gusto
- Communication: Intercom, JustCall, Aircall, Slack, Calendly, Twilio
Research the Website Design Company
The website design companies you come across in search results will be local or nationwide. Reviewing a website design company near you will provide insight into how they have helped small businesses similar to yours. In contrast, national companies demonstrate where they can take your business. Ultimately, this decision comes down to your preference or niche market. The most important assessment is the company's experience, portfolio, and services offered, which we'll cover in more detail below.
Review the Website Design Company's Experience
Many website design companies will provide case studies and testimonials from their client projects. These give credibility to the work that they produce, much like the products you research before purchasing online. The quantity of case studies or testimonials listed is irrelevant. Instead, you'll want to focus on the company's capabilities that match your goals and objectives.
WebRenew focuses its attention on creating a great website design and generating revenue. Our clients like to see the results of both. WebRenew's websites are designed and built for user experience that converts leads and allows business owners to succeed. Our web development skills include mobile responsive websites, web apps, custom client dashboards, and database automation integrations.
Review the Website Design Companies Portfolio
You will see examples of a website design company's work in a portfolio section on their website. Portfolios demonstrate the website company's design and development capabilities, and it allows small businesses to compare themselves to the featured clients. Remember that companies who hire website design companies are unique in industry and niche markets, so you may not find a project exactly like yours, but you should like the work that they produce in general.
It's essential to view the live websites created for the projects or case studies listed in the website design company's portfolio to see the design and functionality in real-time. WebRenew provides a link to each of their client websites. By doing so, we prove the results we generated for our clients. View WebRenew's case studies.
How Much Does a Website Design Company Cost?
As the saying goes, you get what you pay for. Your business should establish a budget range instead of an exact number. Most website design companies will have a base price that doesn't include customization, software fees, and other service costs. Launch deadlines and ongoing support are also factors to consider. Alternatively, website design companies that offer affordable single prices are typically a one-and-done agency. Your small business will benefit from a one-stop-shop web company where you'll receive ongoing support and get the most bang for your buck!
WebRenew offers two website packages for start-ups and scale-up businesses and custom packages to fit all small businesses at any point of growth. Our offerings derive from all the stages of design, development, deployment, and continued refinement. We are your one-stop shop from branding to launch to monitoring growth.
Set Up a Meeting with a Website Design Company
Submit a contact form or call the website design company of your choice and provide the details of your project, including a summary of your goals. The best way to get a personal feel about a company is to speak with them. If they listen to your problems and needs, then provide insight and solutions with the next steps, then they are a company worth considering. The best website design company for your small business will build your brand and create a destination for your target audience in the digital space.
Choosing the Best Website Design Company for Small Businesses
Research website design companies both local and nationwide, and review their website and portfolio. Contact potential companies to discuss your goals and need to determine if they are a right fit for your small business. Remember that your website is an investment that will generate revenue over time, so selecting the best website design company is essential.